Tag Archives: common challenges

Starting Up Right

Start Ups, Technology & Online, , , , , , , , , , , , , , , , ,

 
Starting up your business can leave you feeling out of your element as you are moving up a huge learning curve. There are a few common pitfalls that you need to look out for.
 
1. Business structure
2. Planning
3. Testing for your Minimum Viable Product
4. Brand Properties
5. Loyalty / CRM
 
If you have these components in place, you are much more likely to be successful. Watch the video to understand each pitfall and the best practices around them.
 

 

Contact the Expert

 
Jazz
jazz@thestartupshop.ca
Small Business Start-up Professional
The Startup Shop Prez CL
 

Want more? Here are some additional small business resources:

 
Setup
www.Corporationcentre.ca
 
Testing
Lean Start-up: Eric Reis
The Four Hour work Week :Tim Ferris
 
CRM/NPS/Loyalty
The Ultimate Question: Fred Reichheld
www.Salesforce.com
www.Zoho.com
 

Scaling A Small Business

Established & Growing Businesses, Management & Human Relations, Operations & Efficiency, Start Ups, Strategy, , ,

There are 5 major phases of the enterprise lifecycle from a small business in rapid growth to a mature corporate enterprise. What is important at each stage and how to accomplish this as you grow?

 

The subject matter expert is Adrian Davis, CEO of Whetstone Inc. (www.whetstoneinc.ca) is a professional speaker and technology advisor.

 

Learn To Protect Your Intellectual Property

Established & Growing Businesses, Innovation & Creativity, Regulations & Legal, Start Ups, Technology & Online, , , , ,

A small business’ total offering that they provide to customers includes 3 critical pieces:

1. Product: A product can be anything that is tangible. Examples include nail polish, food, or a backpack.
2. Service: A service is an activity that is done for you. Examples include getting your nails done, being served at a restaurant, or having a porter carry your bags to your room at a hotel.
3. Intellectual Property: Intellectual property is the knowledge and information that your business has that allows you to deliver the product or service differently than the competition. Examples include getting a back massage while your nails dry, the recipes of the food you eat at a restaurant, and the design of a bag or backpack.

The main ways to protect intellectual property including copyrights, patents, trademarks, industrial design, and trade secrets is covered in the video by a leading law firm, Miller Thomson.