SEO (Search Engine Optimization) is constantly changing. Why? Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.
Find out some of the latest ways that search engines are ranking websites. This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.
A one-page business plan can be great if you are using the business plan more of an action plan for yourself, your partner, and your company. It makes it easy to update, keeps the attention of the reader, and is to the point.
Another way to use a one-page business plan is to use it to generate interest from customers, potential partners/employees, suppliers, and initial interest from financial companies.
The video is a quick overview of the main components of the one-pager & then how to make the one-pager a little bit different (add POP!)
Financials are the guiding light for a small business. But most if you are a small business owner who dreads financial planning, you are not alone.
Paul Smith, a commercial banker of over 20 years who now helps entrepreneurs attract funding, walks through the overview of how to get through your financial projections needed for a business or for your regular strategic planning.
LinkedIn is toted as one of the best social media tools out there to get incremental business. But the question quickly arise – “How does it work?”
We went right to Allan Pollett (he is the guy who shows up when you Google ‘SEO guru’). In under an hour, and with only about 5 minutes of work necessary, he was able to teach social media newbies how to navigate the LinkedIn scene.
One of the most difficult parts of starting a business is ramping up the sales & marketing in the first few months. The reality is, that marketing is necessary to grow & increase visibility. Visibility is critical as people only buy from businesses they know about.
Once marketing starts working, you have money for more marketing. So the challenge is always at the beginning, when a marketing budget is hard to come by.
This video highlights the top 20 (and then a few more) ways to having a low cost marketing budget.
