Marketing doesn’t always have to be expensive. In fact, here are 5 simple ways to improve your brand image without spending a dime.

1. Smile.
Smiles come across on the phone, in emails, and face to face. They make people like you more and remember you and your business positively. Remember that a smile is a powerful marketing tool.

2. 30-Second Pitch.
Having a solid 30-Second Pitch / Elevator Pitch helps customers understand the value you bring to them or to others that they may refer to you. Make sure that it is easy to understand, because people will only buy from you if they understand your message.

3. Handshake.
A handshake says a lot about you, even if you don’t want it to. So make sure that you have a handshake that leaves a positive impression. It should be firm, yet not too tight. You should shake the other person’s hand, not their fingers. If holding a drink, hold it with your left hand so that your right is always free for handshaking. Plus your hand won’t be cold or wet.

4. Business Name.
Make sure that your business name says who you are or what you do. This makes it easier to remember. If you can make it have personality, that is a bonus.

5. Use People’s Names & Make Eye Contact.
Make others feel important by treating them like they are important. Make an effort to remember their names and look at the person that you are speaking with. These two tips can go a long way.

Marketing Solver at www.SmallBusinessSolver.com walks through another 295 marketing tools that will help your small business with even more tips & tricks of how to execute them correctly.