SEO (Search Engine Optimization) is constantly changing. Why? Google, Yahoo, Bing, and other search engines are constantly updating how websites are ranked so that their customers, the people searching, are finding what they want to find rather than what businesses are trying to put in front of them.
Find out some of the latest ways that search engines are ranking websites. This is presented by Knight, Bishop, Queen, a social media and small business consulting firm.
Keeping up with your taxes and bookkeeping can feel like a full-time job. Especially in the first few years when the learning curve is steep on what to do and what you shouldn’t do in regards to your paperwork.
Jeff Dessau, a Chartered Accountant with over 25 years experience in Canada, goes through what is critical to saving money as an entrepreneur.
Want to learn more? Contact the subject matter expert;
Jeff Dessau
A small business’ total offering that they provide to customers includes 3 critical pieces:
1. Product: A product can be anything that is tangible. Examples include nail polish, food, or a backpack.
2. Service: A service is an activity that is done for you. Examples include getting your nails done, being served at a restaurant, or having a porter carry your bags to your room at a hotel.
3. Intellectual Property: Intellectual property is the knowledge and information that your business has that allows you to deliver the product or service differently than the competition. Examples include getting a back massage while your nails dry, the recipes of the food you eat at a restaurant, and the design of a bag or backpack.
The main ways to protect intellectual property including copyrights, patents, trademarks, industrial design, and trade secrets is covered in the video by a leading law firm, Miller Thomson.
Financials are the guiding light for a small business. But most if you are a small business owner who dreads financial planning, you are not alone.
Paul Smith, a commercial banker of over 20 years who now helps entrepreneurs attract funding, walks through the overview of how to get through your financial projections needed for a business or for your regular strategic planning.
Getting cash in the door can help a small business significantly. Not having the cash means that you could be paying interest to someone else. Not having the cash means you might not be able to have as much inventory available to sell or start a marketing campaign when you wanted. So getting cash in the door earlier rather than later can help.
Secondly, what happens if the cash never shows up for a service rendered? We spoke to a paralegal, Allison MacSporran, to get her take on how to avoid this scenario.
LinkedIn is toted as one of the best social media tools out there to get incremental business. But the question quickly arise – “How does it work?”
We went right to Allan Pollett (he is the guy who shows up when you Google ‘SEO guru’). In under an hour, and with only about 5 minutes of work necessary, he was able to teach social media newbies how to navigate the LinkedIn scene.
One of the most difficult parts of starting a business is ramping up the sales & marketing in the first few months. The reality is, that marketing is necessary to grow & increase visibility. Visibility is critical as people only buy from businesses they know about.
Once marketing starts working, you have money for more marketing. So the challenge is always at the beginning, when a marketing budget is hard to come by.
This video highlights the top 20 (and then a few more) ways to having a low cost marketing budget.
